Held each year in Las Vegas, Nevada, the SEMA Show is an industry event for the Specialty Equipment Manufacturers Association.
Tuners and parts suppliers from across the industry and even from the realm of motorsports come to show off their wares, usually displayed on some sort of eye-catching highly-modified vehicle - be it a muscle car, hot rod or sport compact car.
And let's not forget the increasing presence of mainstream manufacturers like Hyundai, Scion, Honda, Ford, Chevrolet, Cadillac, Chrysler and Dodge. Major areas of interest at SEMA include Racing and Performance, Wheels and Tires, as well as Trucks, SUVs and Off-Road vehicles.
As though Ford didn't have enough going on at the 2009 SEMA Show, the automaker today announced two big updates for the amazing F-150 SVT Raptor. First up is official confirmation and performance numbers for the new, larger V8 engine. Possibly the only weak point in the Raptor was its relatively average 320-hp 5.4-liter V8 motor. Now, Ford has said a new 6.2-liter V8 with 411-hp and 434 ft-lbs of torque that will be available starting December 1st. The new, more powerful off-road capable truck will be priced from $41,995.
Possibly more exciting for the true off-road enthusiasts is news that Ford will also offer a new competition-ready FR Raptor XT, which is essentially the same vehicle that ran in the 2008 Tecate SCORE Baja 1000, but with the same comfort features of the standard Raptor. It will get the same 6.2-liter V8, but tuned to 500-hp, along with a six-speed automatic transmission and a suspension that allows for 15-inches of front travel and 18-inches of rear travel.
Ford will build just 50 FR Raptor XTs at a price of $99,950 each.
The truck isn't even for sale yet, but Ford shipped one of its new Super Duty pickups to tool maker DeWALT, to build a custom work vehicle for the 2009 SEMA Show. The simply massive truck gets special items like a winch, special cargo compartments on the outside of the truck's bed and even a small crane designed to move heavy cargo (like a generator) into and out of the bed.
It looks more like something that might be in a Transformers movie – which makes it a perfect fit for the SEMA Show.
Along with all these custom goodies, the DeWALT concept also gets everything that will make the 2011 Super Duty the leader in the big truck class, including an all-new 6.7-liter Power Stroke V8 with a new 6R140 heavy-duty TorqShift six-speed automatic transmission with Ford's SelectShift function so drivers can choose gears just like on a manual transmission. This new tranny also gets a Tow Haul option with integrated engine exhaust braking.
Another amazing feature is what Ford calls Live Drive PTO (Power Take Off), which allows auxiliary equipment like snowplows or salt spreaders to be powered through the transmission. Ford is the first company to bring this technology over from agricultural machines.
Of course, the Super Duty will also get a long list of Ford's impressive truck technology, like Hill Start Assist, Hill Descent Control, Trailer Sway Control, Trailer Brake Control and, of course, Ford's AdvanceTrac with Roll Stability Control.
In addition Ford will offer it's exclusive Ford World Solutions program which now comes with a 4.2-inch LCD screen between the truck's gauges, which will display relevant information to the driver about things like fuel-economy or the status of the fifth wheel hook-up.
Held each year in Las Vegas, Nevada, the SEMA Show is an industry event for the Specialty Equipment Manufacturers Association.
Tuners and parts suppliers from across the industry and even from the realm of motorsports come to show off their wares, usually displayed on some sort of eye-catching highly-modified vehicle - be it a muscle car, hot rod or sport compact car.
And let's not forget the increasing presence of mainstream manufacturers like Hyundai, Scion, Honda, Ford, Chevrolet, Cadillac, Chrysler and Dodge. Major areas of interest at SEMA include Racing and Performance, Wheels and Tires, as well as Trucks, SUVs and Off-Road vehicles.
Along with a simply massive display of 2010 Mustangs for this year's SEMA Show, Ford will showcase the tuning expertise of four shops (and one in-house project) that have chosen the F-150 as their vehicle of choice. And just as the Mustang is the most customized overall vehicle in the $31.8 billion aftermarket industry, the F-Series of pickups is the most popular pickup to modify.
"The F-150 is the ultimate all-around ‘do everything' truck, and it is available in 10 different distinct versions, everything from an XL work truck to a Platinum luxury edition to the latest edition – the SVT Raptor – for the ultimate off-road experience," said Mark Grueber, Ford F-150 marketing manager. "People can personalize the F-150 to meet any need and do just about anything with it."
Ford's SEMA Design Manager Melvin Betancourt agrees and says much of the F-150's success with tuners is due to its broad appeal. "Some people use the F-150 as a work truck. For others, it's a luxury truck," he said. "And everyone is always looking to create something that's new that no one else has ever seen."
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