Advertising on TheDieselStop.Com:

Banner Performance:

All advertisers will want to know how well their banners perform on TheDieselStop.Com. In April 2000, TheDieselStop.Com was able to produce a click-through percentage of 0.25% for standard rotation banners. That means that out of 400 impressions, on average, one person will click on your banner. We don't currently have premium advertisers, so no performance data is available yet. We expect premium advertisers to have a higher click-through percentage than for standard rotation ads. TheDieselStop.Com currently serves over 1.5 million page impressions per month. That gives the opportunity for us to serve the needs of several advertisers each month.

Once the user gets to your site by clicking on your ad, make sure your site is well designed to keep their attention. If the user clicks on the ad, TheDieselStop.Com has done our part. Make sure your site presents them with enough information to help make the sale. Make your website work for you!

You should realize that banner performance will drop off after the initial month or two of the ad campaign. To keep response up you should consider updating your ad banners fairly frequently (bimonthly at least). This will present users with "fresh" banners instead of seeing the same one over and over. You should definitely change your banner when introducing a new product or service. TheDieselStop.Com users are always interested in something new to buy for our trucks.

If you are just getting started in advertising, you should consider the following to achieve the best bang-for-your-buck. The best option to show your ad to the most number of people is to start with the premium service. It guarantees that your ad will be seen by the largest number of users possible. When the premium service is used up, switch to the lower cost flat rate just to keep users reminded of your product or service. Change your banners at least bimonthly to keep your ad campaign fresh. If you introduce a new product or service, consider another premium campaign to get the word out. Following these steps should produce the maximum amount of exposure possible for your site.