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Ads, unfortunately are a reality. They pay the bills. However, if you are signed in as a registered member (totally free) you see much less advertising. In addition, if you decide to become a premium member (which lets face it, is a nominal fee) you see no advertising except the supporting vendor banners and one google adsense banner at the top.
Obviously this place will remain free to everyone who wishes to not pay. However, I don't think it is unfair to show advertising to cover the expenses of the site.
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