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It's the total of the optional equipment, including the optional King Ranch pkg. Add the base price, optional equipment, and freight charge and you'll get the MSRP.
I suspect doranmj was referring to the line for "other" optional equipment that is on some stickers. That line is usually for something new that has not yet been programmed into the sticker-printing program. The dealer can tell you exactly what it is based on the invoiced options. One time I saw one that was for body side moldings.
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My Sierra Blanca in the sig pic was a great pickup for 11.5 years. I sold it last year. Replacement is a 2012 F-150 EcoBoost SuperCrew Lariat.
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