"according to the companies and ColorofChange.org, a group that promotes political action among blacks"
OMG
"The shows present a dilemma for advertisers, who usually like a "safe" environment for their messages. The Olbermanns, Hannitys, O'Reillys, Maddows and Becks of the TV world are more likely to say something that will anger a viewer, who might take it out on sponsors.
They also host the most-watched programs on their networks." REALLY?
"ColorofChange.org quickly targeted companies whose ads had appeared during Beck's show, telling them what he had said and seeking a commitment to drop him. The goal is to make Beck a liability, said James Rucker, the organization's executive director"
For his own good, and ours, of course. Not to mention,
Totally unbiased
UPS' Hallabran said the decision to pull commercials "should not be interpreted as we are permanently withdrawing our advertising from Fox." He said the company wants to reach viewers with a wide spectrum of opinions.
They (Fox) has to many viewers.
Except for UPS Stores, there's no evidence that any advertisers who say they don't want to be on Beck's show are leaving Fox. Network spokeswoman Irena Briganti said the companies have simply requested the ads be moved elsewhere and that Fox hasn't lost any revenue.
Which is really the point.
"Beck's strong ratings — even at 5 p.m. EDT he often outdraws whatever CNN and MSNBC show in prime-time — make it unlikely Beck is going anywhere even as the list of advertisers avoiding him approaches three dozen."
Not bad for a "Flaming jerk". BTW is that your "unbiased" of Beck.