Join Date: Feb 2000
Location: Bolton, MA USA
Feedback Score: 0 reviews
Re: 2002 F650/750?
L'ville: You might be right but consider this. Ford got out of 8's, not because they wanted to but because a few short term bean counters were able to make the case that they would get far greater utilizationn out of KTPbuilding 250-550's.- and at far greater profit per vehicle. Also keep in mind the one reason class 8 was so bad was because our old friend Hebe of Freightliner had been buying marketshare since 1990. Its tough to make a profit when your competitor is giving the store away.
As for the no compete- that is true. This won't happen until 2007. Keep inn mind, International was in very poor financial shape not too long ago. It will take deep pockets to stay in the business. The Bluediamond JV lets Ford continue to be a key player inn 6 and 7 (particularly 6) and also opens up International to 3-5. This will be done with Ford's engineering/production/marketing savy. Both win in terms of spreading their fixed costs over more units of production. Will some dealers on both sides be pissed? Yes, but lets face it, every time you turn around there is another jap or Korean truck on the market. This is survival.
Again, you may be right, but I would bet it goes this way. Also, as I have said before, I know people that were out at the NGT intro in Las Vegas which was just about the time Bluediamond was announced. The popular sentiment with the International dealers was that a total buyout was in the cards in '07. I hear the same from knowledgeable Ford/Sterling guys. Time will tell