Ford Atlas Concept Previews Next-Gen F-Series
Trying to steal some eyes from the General’s new half-tons, Ford rolled out a new truck concept today in Detroit called the Atlas, which showcases some new innovation coming to the next generation of Ford’s pickup trucks.
Although no power train details were divulged, a new-generation of EcoBoost engine is promised, which will feature stop-start technology for improved fuel economy. Improved aerodynamics will also be fighting on the fuel economy front, as the Atlas features active grille shutters, active wheel shutters, a drop-down front-air dam and power running boards. The active wheel shutters hide themselves when the trucks are at low speeds for style, but they emerge from behind the wheels at highway speeds to improve the airflow.
See more photos of the Ford Atlas Concept on AutoGuide.com
It seems like too much electronics for a long-term working truck. I question if you will see these trucks on the road twenty years (or even ten years) after their sale date (like the older Ford trucks). I just got an F350 XL and I hope to keep it alive for 200K miles. I see models like the Raptor with mood lighting ... really? ... I just hope they don't loose sight of the important stuff like locking diffs, dual alternators and the PTO provision. Sad: the dealer was quick to point out less important features like the Sync system, but could not answer questions about the PTO and locking differentials and gearing.
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