That is too much for just the oil cooler but it may be the whole oil cooler assembly (oil cooler and the assembly that it goes into... This is just the oil cooler alone with all necessary parts to install it. Tousley Ford Parts Depot
Maybe half hour labor to put it into the oil cooler/ oil filter assembly. Maybe they are trying to sell you the whole assembly and not just the cooler?
Member # 23075 Reged: 07/18/02
2005 Excursion w/ 6.0L PSD - Edge Insight, RCD EGR delete, Turbo Drain/Turbo Feed/Blue Spring/Oil Cooler Updates, Dfuser Coolant Filter, 240amp alt, fumoto.
2008 FX4 F250 CCSB w/ 6.4L PSD - Edge Insight, H13 Bi-HIDs, custom coolant filter, "all deleted", fumoto.