The Super Bowl only comes once and year, and it brings with it a heated advertising race between car companies to try and captivate the huge audience that watches the big game with eye catching commercials. These are AutoGuide's picks for the 10 best commercials in order from worst to best. And lucky you, there are so many this year we actually left the bad ones out.
Japan's aftermarket auto parts and racing expo, the Tokyo Auto Salon features displays by all major domestic automakers including Honda, Toyota, Nissan, Mazda and Subaru. Tuners from NISMO to TRD and Mugen display their latest products and point to the future of the Japanese tuner industry. The 2012 show promises to be a big one, thanks to the debut of the Toyota GT 86 and Subaru BRZ.
For some of the more minor auto shows, a Top 10 list of the most important cars often covers most of the new debuts, but not so at the North American International Auto Show. Held each January in Detroit it's the obvious launch site for major products by the Big Three domestic automakers and over the years has also become the venue for important new models by the rest of the auto industry.
Domestics made their mark at this year's Detroit show, starting with one very different concept car revealed by Chevrolet. Called the Tru 140S it may look like some outrageously fast and expensive exotic machine, but it's neither. Based on the same front-drive platform as the Chevy Cruze, it is powered by the same 1.4-liter turbocharged 4-cylinder, which makes just 138 hp in that car. Designed, along with the Code 130R concept, as part of an initiative to attract youth buyers back to the brand, Chevy seems serious about the concept, even announcing that if it made production, the target price would be around the $20,000 mark.
It's the first auto show of every year and it's always a big one. The Detroit Auto Show, officially the North American International Auto Show, takes place from January 14-22, preceded by several private days, including the press preview on January 9th and 10th. Notable debuts at this year's event include the Scion FR-S and Subaru BRZ in US-spec trim, the Cadillac ATS, a new Dodge compact car and even a hybrid version of the Jetta.
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