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post #1 of 2 (permalink) Old 01-17-2018, 07:50 AM Thread Starter
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Big changes coming to Ford....More SUV's..

EVP James Farley outlined what Ford is planning on doing in the next several years...
It appears they are aiming for ""LOW VOLUME HIGH MARGIN VEHICLES"" >>>[EXCURSIONS ????]
Excerpt below;

But the most surprising announcement of the day came from EVP and president of global markets Jim Farley who said that Ford is pivoting away from being a full-line automaker, and will shift to low volume, high margin cars, a substantial metamorphosis for America's premier auto brand.
Farley said that that Lincoln brand will orient toward SUVs, and that Ford will have 25 new model launches by end of 2019. He also cautioned that Ford profit would drop as electric car catch-up would be costly.

We are exploring every option you can imagine, Farley told analysts on the sidelines of the Detroit auto show.

To boost revenue, Farley said Ford would decrease its passenger-car models and develop more trucks and sport utility vehicles aiming at profitable niches such as rugged off-road models. In all, Ford expects cars to drop below one-third of its total sales mix....

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post #2 of 2 (permalink) Old 05-30-2018, 11:04 AM
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Ford is cancelling the car models and adding more trucks and SUVs. The reasons are that the EPA mpg requirements are more favorable for trucks rather than cars. Therefore, trucks can be made bigger and more powerful than cars, which the customers like. So there is a much higher profit margin for trucks and SUVs compared to cars.

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