They look exactly like the OE filters. The price is almost too low. OE fuel filters alone are almost $50 from Auto Nation. The thing that concerns me is that the oil filter in particular cannot by law be an exact match of the OE because Ford has patented the filter. So these are either old, before Ford sued everyone making exact copies (they used to exist, but I haven't sen them in years), or made in China, etc. where they do not fear US patent law and lawsuits.
Hey, for $35 I'd probably order them and a set of OEM and compare them to see if I could find any differences. If not I'd give them a try.