I think there is potential in the RIGHT nano-particles to be able to create the benefits advertised.
But, looking at the MSDS, I'm not seeing anything other than grease. There is something propritary in there, but I'm not seeing some of the key warnings that I would expect to see from a true nano-particle containing product.
Good idea, but I'm not sure these guys pulled it off. I'll wait to see some more complete documentation first.