OK. After some research it appears 9-1-1 actually works as a water dispersant and controls water. So it is not acting on the physical fuel waxing as much as it acts on the water in the fuel which ices.
The fuel supplements such as Power Service White jug will lower the temperature at which the fuel gels, gelling is the result of wax (paraffin) particles in the fuel solidifying when exposed to cold temperatures; however, these products do not often contain much water dispersant since water dispersants need large quantities to work. Thats why 9-1-1 is a 16-oz to 20-gallon ratio which is 4x the recommended amount for the white bottle.
Bugman, in answer to your question about how 9-1-1 reaches the fuel bowl when added to the tank, the answer appears to be you need to add it to the fuel bowl directly:
16-OUNCE (PART NO. 8016)
TO DE-ICE FROZEN FUEL-FILTERS: If fuel is liquid in fuel tanks but engine won’t start: Remove fuel-filters and fill with 50% Diesel 911 and 50% diesel fuel. Reinstall fuel-filters. Start engine. Add Power Service Diesel Fuel Supplement +Cetane Boost as directed to prevent fuel gelling.
TO RELIQUEFY GELLED FUEL: Add 16 ounces of Diesel 9•1•1 to each 20 gallons of fuel in the tanks. Remove fuel-filters and fill with 50% Diesel 9•1•1 and 50% diesel fuel. Reinstall fuel-filters. Start engine. Let engine idle to warm up fuel system. Add Power Service Diesel Fuel Supplement +Cetane Boost as directed to prevent fuel gelling.