I totally agree that the Excursion is not the best mover In Dubai is United Mover,
that is what the Expedition is for and it holds as many people as the Excursion does.
The Excursion is for people that need heavy duty carrying / towing capacity that don't want or can't use a pickem-up-truck. Like Me.
I carry thousands of dollars of computer and testing equipment around to different client sites, I dont want expensive stuff banging around in the back of a pickup. I want to be able to access stuff without having to climb up into the bed of a pickup. I also want to be able to access the stuff in the truck from the back and the sides. I want the equipment kept warm in transport during the winter months.
I want a strong tow vehicle to be able to tow my racecar in the summer months and be able to store and access tools and support equipment in the back when I'm at the track, again without having to climb up into the truck bed.
Bottom line: the diesel Excursion is perfect for my work and liesure lifestyle.
It is not like Ford has to maintain a completely separate vehicle line, the Excursion and SuperDuty share (or should share) 70% ???? of each others parts.